Whether you are looking to build up a strong brand recognition online or want to sell your products and services, leverage Meta’s huge ecosystem of social media platforms. The perfect platforms to find you the right customers. And you can supercharge your presence with Meta ads.
Even if you are new to the online race, with Meta’s new automation tools for ad campaigns, online success is just a few clicks away. Here’s how to unlock the full potential of Meta Ads.
Simplify your digital space
You will first need to start by organizing your ad campaigns in a smart way. Focus on making unified ad campaigns with the same goal instead of making a lot of campaigns. This can be very hard to keep track of. Use something called the Advantage campaign budget to equally distribute your budget better. By doing this, you should be able to improve the efficiency of your Meta ad campaigns and reduce overlaps. Plus, this also gives you the flexibility to allocate your budget towards campaigns that are in a better position to drive lower CPA and higher volume.
Toggle the Advantage campaign budget and this will automatically allocate the budget on ad sets based on the performances and reduce the hassle of manual budget guesswork. However, there are a few exceptions.
In case you have prospecting ad sets in the same campaign as retargeting audiences (with small ad sets), the algorithm could spend way too little on retargeting. So we advise that you break down your retargeting audience into a separate campaign for the best results.
Testing Meta’s Advantage+ audience
Advatage+ makes it quite easy to reach out to more people. But how? Advantage+ Audience is a smart tool powered by powerful AI algorithms that, instead of sticking to specific target groups like before, it changes based on who sees your ads. There are two main parts of the Advantage+ Audience. These include Audience controls and Audience suggestions. Let’s understand both these parts.
- Audience controls: This lets you set specific tags like location, language, age, etc. This also helps to exclude certain groups if needed.
- Audience Suggestion: This allows you to input your ideas about the targets to Meta, like behaviors or interests. These are then used by Meta’s algorithm as suggestions to target the audience.
We suggest that you try it along with your usual targeting options in an ad campaign, as this can work surprisingly well for your business. Multiple audiences in one campaign with an Advantage campaign budget allows you to make your ad much more efficient and reach more people.
Try using new creative features
Newer tools are updated by Meta in order to make your ads look better. Meta now calls these updates Advantage+ creatives. And this can do a lot of things for you.
- It can make your pictures darker or brighter.
- Add special effects
- Change the size and shape of your pictures
- Make your pictures look cooler using templates
- Add labels to show off good things about your business.
- Show comments from Facebook or Instagram that are relevant to your ads
- Mix different text styles and formats.
- Add music and other effects to your ads.
It is important to note that Meta will probably use these updates on your ads without notifying. So, remember to check them to see if it is right for you. This is really important because some changes, like music, using templates for your pictures, and more, can drastically change the way your ad looks.
Make sure that the updates are implemented properly without losing the essence of your ad. Advantage+ Creative is a good idea only if it fits your brand.
Get new leads
There are two big changes with Meta ads, which can be really helpful.
Conditional logic
This helps to solve a really big problem for marketers; getting good leads. This new feature now allows you to set up dynamic forms that change based on how people are answering the questions. So, if someone’s answers show that they might not be a good fit, the form can send them to a different set of questions or even a different page. And by setting up different pages based on answers, you are better able to serve information and offers to the users.
Rich creative leads
This lets you make highly attractive forms with extra sections. Instead of jumping straight into the questions, you can add other sections, like
- Benefits of what’s on offer
- How the product or service works
- Talk about the products and services on offer
- Offer incentives like a free trial or consultation.
By including these extras, more people would be inclined to give you their contact details.
Take advantage of Advantage+ placements
For some time now, Meta has been letting users try out Automatic placements with Advantage+. This lets Meta put your ads in different places across its ecosystem and decide how much budget to allocate to each spot. Many simply think that their ad is going to show up only on regular platforms like Instagram or Facebook feeds. But now, there are plenty of other places to show ads, including Reels, Stories, and Marketplace.
While the automatic placements are not perfect by any stretch, it has gotten much better at helping you to spend your budget effectively and get better results by showing your ads in different places. If your main objective of running Meta Ads is to get leads or make sales, Advantage+ placements can be a hassle free choice for getting your ads to show up more and get more clicks for less money.
Automation and AI are here to stay and with Meta’s Advantage+, advertisers are able to effectively manage ad campaigns. And although you will need to know how to use these tools with a little bit of human oversight, successful marketers should be able to find the perfect middle ground between full automation and human logic for their marketing efforts. Leverage these awesome practices this year when setting up Meta ad campaigns and watch your business bottom line shoot up.